π Social Impact Project β’ Based in Los Angeles, USA
Helping Children Express What They Feel β and Parents Understand What They Need
Helping Children Express What They Feel β and Parents Understand What They Need
EMOSHKA is an early-stage emotional learning project for children ages 3β7 and their parents, built around original characters Emosh and Emii and animated stories that help children recognize and express emotions.
Our vision is to turn these stories into simple, playful tools that help children express what is happening inside β and help parents better understand and connect with them.
Our vision is to turn these stories into simple, playful tools that help children express what is happening inside β and help parents better understand and connect with them.
- ποΈTrusted & Built for ScaleBased in Los Angeles, USA
Created with a global vision - β’ U.S. Federally Registered TrademarkEMOSHKAβ’ β U.S. Federal Trademark Registration
- π©ββοΈExpert-Led TeamChild Development & Emotional Intelligence
- πΆAges 3β7Critical Development Window
- π§ 40+ Years Combined ExperiencePsychology β’ Child Development β’ Emotional Regulation
- π Real Work with ChildrenDirect hands-on experience (ages 3β7)
π±Understanding Emotions Starts Early
Young children experience big emotions long before they always have the words to explain them.
A child may feel scared, lonely, angry, jealous, or overwhelmed β while a parent sees only crying, silence, refusal, or a tantrum.
In our early conversations with parents, we heard the same need in different ways:
βI want to understand what my child is really feeling.β
That is the gap EMOSHKA is being created to explore.
Through original characters, animated stories, and play, our goal is to help children ages 3β7 recognize and express emotions in ways that feel natural to them β while giving parents more opportunities to listen, understand, and connect.
Because sometimes the first step toward connection is simply finding the words for what is happening inside.
A child may feel scared, lonely, angry, jealous, or overwhelmed β while a parent sees only crying, silence, refusal, or a tantrum.
In our early conversations with parents, we heard the same need in different ways:
βI want to understand what my child is really feeling.β
That is the gap EMOSHKA is being created to explore.
Through original characters, animated stories, and play, our goal is to help children ages 3β7 recognize and express emotions in ways that feel natural to them β while giving parents more opportunities to listen, understand, and connect.
Because sometimes the first step toward connection is simply finding the words for what is happening inside.
- Emotional Learning β’
- Early Childhood β’
- Parent Support β’
- Women-Founded β’
- Learning Through Play β’
- Global Visionβ’
Why Early Emotional Learning Matters
Emotional Development Begins Early
Helping children build emotional skills β and helping parents understand their children β can create a stronger foundation for connection and well-being.
- Nearly 1 in 5U.S. children ages 3β17 have ever been diagnosed with a mental, emotional, or behavioral health condition.
Source: CDC - Up to 50%of mental health conditions begin before age 14.
Source: WHO - Ages 3β7The age group EMOSHKA is being designed to support through emotional learning, stories and play.
- Only about 20%of children with mental, emotional, or behavioral disorders receive care from a specialized mental health care provider.
Source: CDC
Children Feel Everything β But Donβt Know How to Say It
Ages 3β7
Big feelings. Not always enough words.
Young children can experience fear, anger, sadness, jealousy, loneliness, and frustration before they know how to explain what is happening inside.
What looks like crying, silence, refusal, or a tantrum may be a child's way of communicating something they cannot yet put into words.
Big feelings. Not always enough words.
Young children can experience fear, anger, sadness, jealousy, loneliness, and frustration before they know how to explain what is happening inside.
What looks like crying, silence, refusal, or a tantrum may be a child's way of communicating something they cannot yet put into words.
- Big emotions can be hard to expressChildren may feel fear, sadness, anger, jealousy, or frustration without knowing how to explain what they need.
- Parents want to understandParents are doing their best, but it can be difficult to know what a child is feeling when the child cannot explain it.
- Parents told us what they needIn our early conversations, parents repeatedly expressed a desire to better understand what their child is feeling and trying to communicate.
- Children learn through stories and playEMOSHKA is being designed around characters, animation, stories, and playful emotional-learning experiences created for young children and their parents.
How It Works
How Emoshka Builds Emotional Intelligence at Scale
How Emoshka Builds Emotional Intelligence at Scale
Emoshka is a scalable system designed to help children understand, express, and manage emotions early β through play, storytelling, and real-life interaction.
Initial pilot testing phase launching with families and educators
Initial pilot testing phase launching with families and educators
- 01 Meet Emosh & EmiiA simple, repeatable system that helps children recognize and understand emotions β through characters they trust.
- 02 Explore Emotions Through PlayInteractive stories and real-life scenarios help children recognize, name, and regulate emotions βusing evidence-based methods adapted for ages 3β7
- 03 Build Lifelong ResilienceChildren develop confidence, self-regulation, and empathy β core skills that improve outcomes in school, relationships, and long-term mental health.
What if your child could understand their emotions β before it becomes a lifelong struggle?
From confusion to clarity β watch how children learn to understand and manage their emotions through play, not therapy.
Watch how children naturally learn emotions
Designed for children ages 3β7 β’ Based on emotional development research
Designed for children ages 3β7 β’ Based on emotional development research
The Expert Team
Built by Experts in Child Psychology & Emotional Development
Built by Experts in Child Psychology & Emotional Development
40+ years of combined experience helping children understand and regulate emotions
- Clinical PsychotherapistIndira K
13 Years of ExperienceHelps children regulate emotions and process difficult experiences - Founder | 20+ Years in Emotional DevelopmentMadina
20+ Years of ExperienceHelped hundreds of people identify and transform deep emotional patterns β including those formed in early childhood - Child PsychologistAngela P
10 Years of ExperienceHelps children develop emotional awareness and social skills
Our Commitment
How Emoshka Measures Impact
How Emoshka Measures Impact
We are building a scalable, evidence-informed approach to emotional development
Our goal: reach 100,000 children β starting in Los Angeles and expanding globally
Our goal: reach 100,000 children β starting in Los Angeles and expanding globally
- Emotional AwarenessHelping children understand their emotions early β before they become lifelong patterns.
- Real Change at the RootAddressing emotional struggles where they begin β in early childhood.
Change how a child understands emotions β and you change their life. - Play-Based LearningChildren learn to name, express, and regulate emotions through interactive stories and characters β without therapy or clinical settings
- Measurable ProgressProgress tracked through parent feedback, behavioral milestones, and emotional vocabulary growth β measurable from the first weeks of use
Built in Los Angeles β Designed for Global Scale
Los Angeles is one of the most diverse child environments in the world β making it the ideal testing ground for scalable emotional development solutions.
We use Los Angeles to test, validate, and refine our system in real-world conditions β before scaling globally.
Starting in a city with over 140 cultures allows us to build solutions that work across different backgrounds, languages, and family systems.
We use Los Angeles to test, validate, and refine our system in real-world conditions β before scaling globally.
Starting in a city with over 140 cultures allows us to build solutions that work across different backgrounds, languages, and family systems.
4M+
Children in Los Angeles County (target population)
140+
Cultures represented
#1
Most diverse city in the United States (source: demographic data)
Our Path to Sustainable Impact
Emoshka is designed as a sustainable platform that can reach children through families, schools, professionals, and consumer products.
This multi-channel model supports both long-term impact and long-term growth.
This multi-channel model supports both long-term impact and long-term growth.
- B2C β FamiliesFamilies gain ongoing access to tools that grow with their child β from ages 3 through 7.
- B2B β Schools & KindergartensSchools and kindergartens can adopt Emoshka through scalable licensing and institutional partnerships.
- Professional β Therapists & ClinicsTherapists and psychologists can use Emoshka as a trusted tool to support emotional development in early childhood.
- Expansion β Physical ProductsBooks, toys, and learning kits extend emotional learning beyond the digital platform β bringing Emoshka into children's everyday lives.
- π« Elementary Schools & Early EducationCurriculum integration and teacher support tools
- π₯Pediatric Clinics & Child HealthEmotional screening and early support tools for practitioners
- π§ Child Psychologists & TherapistsProfessional tools for working with children ages 3β7
- π¨βπ©βπ§ Family OrganizationsParent workshops and at-home emotional development support
- π± Community CentersGroup programs for children and families in local communities
- π Preschools & KindergartensClassroom-ready emotional learning modules
Community
Start With Us in Los Angeles
Start With Us in Los Angeles
Join Us at the Beginning
We are launching our first pilot partnerships with educators, therapists, and organizations focused on childrenβs emotional wellbeing.
Early partners will help shape the product and gain priority access to the platform.
Early partners will help shape the product and gain priority access to the platform.
Become an Early Partner in Emoshka
Emoshka is building a scalable emotional learning ecosystem for children ages 3β7 β combining animated content, physical products, and a digital platform currently in development.
We are currently seeking grant funding, foundation support, and mission-aligned partnerships to accelerate development and global impact.
This is your opportunity to support a high-impact project at the moment it begins to scale.
We are currently seeking grant funding, foundation support, and mission-aligned partnerships to accelerate development and global impact.
This is your opportunity to support a high-impact project at the moment it begins to scale.
- Launch animated series to build emotional connection with children
- Develop original characters that children trust and connect with emotionally
- Expand into physical products (toys, books, emotional learning tools)
- Build a scalable mobile app for daily emotional development use
- Prepare integration into schools and global markets
- Legal StructureLLC β Limited Liability Company
- Registered InLos Angeles, California, USA
- TrademarkEMOSHKAβ’ β U.S. Trademark Filed
- Founded ByMadina β Women-Owned & Led
- EINRegistered β
Contact Us About Grants & Partnerships
We are currently seeking grant funding, strategic partners, and early supporters for EMOSHKA β an emotional learning platform for children ages 3β7.
EMOSHKA is designed as a scalable global solution for early emotional development.
If you represent a foundation, grant committee, or organization focused on education, child development, or mental well-being β we would love to connect.
We are actively seeking strategic partnerships, grant funding, and early-stage support.
EMOSHKA is designed as a scalable global solution for early emotional development.
If you represent a foundation, grant committee, or organization focused on education, child development, or mental well-being β we would love to connect.
We are actively seeking strategic partnerships, grant funding, and early-stage support.
Location: Los Angeles, California, USA
Company: EMOSHKA (operated by Conscious Growth Labs LLC)
Founder: Madina
Primary focus: emotional development for children ages 3β7
Currently preparing for pilot launch and grant-funded scaling
Open to: grants, partnerships, and foundation support
Email: hello@emoshka.com
Response time: within 24β48 hours
Company: EMOSHKA (operated by Conscious Growth Labs LLC)
Founder: Madina
Primary focus: emotional development for children ages 3β7
Currently preparing for pilot launch and grant-funded scaling
Open to: grants, partnerships, and foundation support
Email: hello@emoshka.com
Response time: within 24β48 hours